A Christmas Story hasn't always aired as a 24-hour marathon on Christmas on TBS. That tradition didn't begin until 1997. Before that though, TBS did show the movie at various times throughout the holiday season. The ad pictured above is from 1992 and was from the time that TBS was running the TBS Award Theater movie most days at 10:35am. The criteria for the award feature was pretty simple I think, in that as long as a movie had won any kind of award, that was all the excuse they needed to run the movie in that block.
This ad in particular is a good one as it featured Ralphie in his cowboy get up from his dream sequence of ridding the neighborhood of Black Bart and his gang.
Who knows, I may have very well watched this exact airing back in 1992!
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